What I did:

Brand Identity

Art Direction

Copywriting

Brand Strategy

Naming

Logo Development

App Design

Web Design

One small gesture can make a large impact. Doing random acts of kindness makes someone’s day better but also makes you feel better about yourself. Fli allows you to post random acts of kindness you do anonymously. These kind gestures will help you gain points to raise your city’s kindness meter and inspire others. Put kindness on the map and see how far it spreads. 

Fli - Kindness Wherever You Go

The Big Idea: Anonymously log random acts of kindness to inspire others.

Previous
Previous

Kicks Chronicles / Publication

Next
Next

Gatorade / Rebrand