Gatorade has dominated the sports drink industry for decades because of its electrolyte benefits. This rebrand focuses on making Gatorade more sophisticated to bring in an older audience that would not usually choose to drink the sports drink. Hydrate how you want with Gatorade.
Gatorade - Fuel Your Electricity
The Big Idea: Rebrand Gatorade to capture a new audience.
What I did:
Brand Identity
Art Direction
Packaging Design
Copywriting
Brand Strategy
Naming
Logo Development
Point of Purchase Design
