What I did:
Brand Identity
Art Direction
Packaging Design
Copywriting
Brand Strategy
Naming
Logo Development
Ad Campagin
Don’t let your pride cause a penalty. Sports rivalries cause animosity but that gets left behind at Yellow Card. This sports bar brings two feuding fan bases together to enjoy watching a game together without any fights breaking out. Friendly banter is encouraged but put the fists down and share a beer with your rival.
Yellow Card - Rivalry Sports Bar
The Big Idea: A Sports bar that brings two fighting fan bases together to settle their animosity and watch the game.
Don’t go out of bounds with your friends and family over a sports rivalry. At Yellow Card, we encourage friendly banter to keep the competitive spirit alive and the good times rolling.
