Winning the lottery can be a blessing but more often than not, a curse. Most people who win large sums of money from the lottery lose it quickly. Walk through the lives of winners, taking them from the pinnacle of euphoria to the depths of despair.
0 Profit - The Downfall of Lottery Winners
The Big Idea: Experience firsthand the rollercoaster ride of lottery winners from rags to riches and back again.
What I did:
Brand Identity
Art Direction
Physical Model
Copywriting
Brand Strategy
Naming
Logo Development
Wayfinding
