What I did:
Brand Identity
Art Direction
Packaging Design
Copywriting
Brand Strategy
Naming
Logo Development
Point of Purchase Design
Ad Campaign
Traveling to a location where the sky is mostly dark all the time can put a damper on your vacation. Dapt helps you get acclimated to the dark conditions so you can enjoy your vacation even with no sun. Soak in the moonlight when you are on vacation in the dark with Dapt.
Dapt - Darkness Adjustment Supplements
The Big Idea: Immerse yourself in the dark and seize the night with the help of Dapt, a darkness adjustment supplement line.
Let the darkness be your guide to a brighter vacation. Embrace the allure of the night and savor the cool shade. This ad campaign encourages you to revel in the beauty of your holiday, even when the sun is not shining. Don’t let darkness dim the radiance of your journey – let it shine through with our supplement line.
Ad Campaign: Soak in the shade
Process
Research
Logo Exploration
Itteration
